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To illustrate, to just one PR 5 directory will have a stronger impact in comparison to 100 back links coming from PR zero sites. For those who intend to publish content manually, this is a vital tactic to focus on. The job of publishing articles can even be facilitated. A logical step for the SEO firms and Internet Marketers is the use of software for distributing the articles. However, you ought to be careful when working with automated submission methods since search engines which detect an abnormal surge in backlinks to a internet site could decide to penalize it instead. Hence, the rate of content distribution should be carefully controlled so that it does not get past the predicted rate of distribution by people. Publishing similar posts to the content directories is another practice to avoid. FYI: A great resource for the best article submission software and tools is www.articlesubmissionreview.com/article-submission-faq. The search engines would not make use of the back links coming from the duplicate content articles in their algorithms. Consequently, it is necessary to post unique content to the article directories. Article spinning is a means for generating unique content. Just a single seed post can be used to create different content articles for the different sites.